Illustrations and Design for Esquire Network
To raise brand awareness and drive tune-in for Esquire Network, we put the Esquire spin on popular lifestyle content to authentically engage our audience.
During their rebranding, I illustrated and designed content for Esquire’s Facebook page.
Associate Creative Director: Greg Schneider
Art Director: Kelli Upshur
Copywriter: Tracey Schwartz
Our lifestyle-driven content outperformed all previous content, receiving higher average impressions and engagement rate. On Facebook, the difference was most dramatic, with lifestyle content garnering nearly 1% ER and over 140K impressions, while previous content received .25% visible ER and 20K impressions.