Snapchat Filters for The Arrangement on E!
In a collaboration with E! and Snapchat, we were asked us to come up with 4 National Snapchat filters that would go up throughout the day of the premiere for The Arrangement.
12am – 8am: Out on the Town
8am – 1pm: Flawless
1pm – 5pm: Always Camera Ready
5pm – 11:59pm: Living the Dream
Our filters exceeded multiple benchmarks with over 42MM friend views (18.8MM organic) and a total reach of 83MM people (Snapchat Benchmark: 50MM-80MM).
Creative Director: John McGill
Art Director: Kelli Upshur
Senior Copywriter: Jessica Druck