WW (formerly Weight Watchers) was seeking ways to inspire their community with healthy habits for life. They tasked Sparxoo to help boost their separate Facebook page, @WeightWatchersMarket, which featured like-minded brands and licensees.
I directed and produced content (photo & video) for the page. In Q3 of 2018, WW underwent a new look and feel–they abbreviated their name, adjusted their color palettes, and altered their tagline to “Wellness That Works.”